What is Link in bio?
A link in bio is the single clickable URL a social platform allows in a profile, used to route followers to a destination such as a store.
Because it is the only clickable link on most social profiles, it is disproportionately valuable — and easy to waste on a page that merely lists other links.
If selling is the objective, the bio link is usually best pointed directly at a storefront, with any secondary destinations placed inside the store rather than in front of it.